A Day to Recognize the Unseen Struggle
Every year on September 14, we observe World Atopic Eczema Day—a day to acknowledge the 230 million people worldwide living with the invisible burden of atopic eczema. This year’s theme, #BreakTheInvisibleBurden, calls attention to the physical, emotional, and often overlooked struggles that come with this condition.
At My Kinda, this day holds deep personal significance. Our journey began with a lifelong struggle with eczema—itching in the most uncomfortable places, flaky red patches, and the emotional weight of feeling self-conscious. People sometimes looked as if it might be contagious, but the truth is, eczema is far more than skin-deep. It affects the choices we make every day, from the shampoo we use to the fabrics we wear.
Why This Day Matters
Atopic eczema isn’t just about the skin. It’s about the emotional toll—the constant awareness of flare-ups, the effort to hide or explain redness, and the frustration of finding products that soothe rather than irritate. #BreakTheInvisibleBurden is a reminder that we’re not alone in this journey. It’s about fostering understanding, breaking the stigma, and creating a world where people feel seen and supported.
Our Philosophy: Less but Better
There is no cure for eczema, but there is care that truly makes a difference. At My Kinda, we believe in less but better—products that soothe, repair, and protect without overwhelming your skin or your routine. Our Absolute Healing Balm was created out of necessity: a simple, effective solution for skin that needs gentle yet powerful support.
With daily use and patience, our balm helps your skin barrier heal by locking in moisture and shielding it from cold, pollution, and other harsh triggers. The convenient stick format means you can apply it anytime, anywhere, and continue with your day—no fuss, no mess.
The Science Behind Our Balm
Our formula is designed to soothe, repair, and protect. Free from harsh sulfates, fragrances (including natural essential oils), and drying alcohols, it’s suitable for even the most sensitive skin. We’ve chosen ingredients based on efficacy and safety, ensuring that every application supports your skin’s natural healing process.
The water-free formula means you’re getting concentrated care without unnecessary fillers, making it effective for all skin types, not just eczema-prone skin.
The 3-Minute Rule for Healthier Skin
One of the simplest yet most effective ways to care for eczema-prone skin is our 3-minute rule:
- Keep showers short and lukewarm—hot water strips your skin of natural oils.
- Avoid harsh sulfates or fragrances in your products.
- Within 3 minutes of washing, apply our Absolute Healing Balm to seal in moisture, fight dryness, and maintain long-lasting hydration.
This small ritual can make a big difference in keeping your skin smooth, comfortable, and resilient.
Why Our Balm Is a Must-Have
Our Absolute Healing Balm is more than just a moisturizer—it’s a multi-use essential for lips, cuticles, rashes, face, hands, feet, and any dry patches. It’s refillable, sustainable, and travel-friendly, so you can take it with you wherever you go.
- Deeply soothing and calming
- Quick and long-lasting hydration
- Multi-use for all skin types
- Refillable and eco-conscious
A Message from Our Founder
"Eczema taught me that my skin didn’t need more—it needed better. That’s why I created My Kinda. Our balm is designed to support your skin’s natural healing process, so you can feel confident and comfortable in your own skin. With patience and consistency, healthier skin is within reach."
Join the Movement
This World Atopic Eczema Day, let’s commit to understanding, awareness, and care. Share your story, support others, and remember: you’re not alone. Together, we can break the stigma and the silence.
With care,
Flor & the My Kinda Team