About Us
Pure skincare with minimal, undiluted, functional ingredients
Our Story
My Kinda Skincare was born out of founder Flor’s battle with eczema. Realizing that most irritation was caused by harsh additives like alcohol and fragrances, Flor started experimenting with several ingredients and found that the skin becomes healthier with simple, essential care.
Through her journey, she discovered the transformative power of shea butter and found out that many people were struggling with similar skin issues, unaware of the impact of ingredients.
This fuelled her passion to start her Dutch skincare brand centred on effective skincare with only the essentials, producing high-quality, affordable products for everybody.
Our Philosophy
We believe that less is more. Every product is made with only the essentials: concentrated, undiluted ingredients like shea butter, designed to protect and sooth all skin types.
My Kinda Skincare is for everyone, everywhere. Whichever skin you’re in, this product is for you.
We skip the unnecessaries: drying alcohols, fragrances, essential oils, microplastics, harmful sunscreens, non certified palm oil, silicones, animal tested and animal derived. What remains is pure, effective skincare that delivers results without compromising. What remains is a pure and effective skincare that delivers results without compromising.
Our Mission
We’re here to inspire the bare necessities. By stripping away the unnecessaries, we reduce waste, simplify life, and bring peace of mind. It’s a lifestyle that benefits both your skin and the planet. We believe that if your skin is already healthy, you shouldn’t interfere with it—don’t fix what’s not broken.
Our mission is to provide high quality, effective products for all skin types and identities, encouraging a conscious use that respects your skin’s natural balance. We strive to find the perfect balance between the minimal yet powerful ingredients, that enhance each other’s effectiveness.
We’re passionate about leading this change and taking a stand in a positive and uplifting way. We call it soothing activism. Join us on this journey toward a simpler, more mindful approach to skincare.
Our Vision
We see a future where less is more: fewer products, less waste, and healthier skin. With multi purpose water-free products and minimal packaging, My Kinda Skincare is designed to simplify your routine and protect the environment.
A simple, powerful product to carry with you always and nothing more.
Sustainability
By creating waterless formulas, we conserve a precious resource while delivering concentrated products that last longer and require less per use.
Sustainability drives our packaging choices. We use recyclable PCR (post-consumer recycled) plastic and FSC certified paper. Our Sulapac™ jars are designed with minimal plastic and are fully biodegradable, while refills for our Absolute Healing Stick help reduce waste even further.
Our next goals is refillable options for our jars. Until then we encourage creative reuse. Share your ideas with #mykindareuse and tag us on Instagram It’s our way of promoting sustainable beauty for everyone.
