We believe in a simple and mind approach. Here's what your skin truly needs during these colder months.
The Essential Connection: Internal Hydration
That familiar tight, chapped feeling isn't just about external care. Consider your lips: whilst it's tempting to keep applying products, dryness is a sign that your body needs more water. Your skin, being your largest organ, thrives on internal hydration. No amount of external product can replace proper internal hydration.
Make conscious choices by carrying a reusable water bottle to stay hydrated from the inside as well.
Understanding Skin Protection: Beyond the Surface
There’s a common misconception that mineral jelly clogs pores or just “sits” on the skin. Science tells a different story. Our carefully formulated formula works in layers: The mineral jelly creates a protective barrier on your skin's surface, acting as a shield. While it doesn't hydrate directly, it performs a crucial role alongside our other active ingredients. Pure shea butter and rice wax deeply nourish the skin, supporting collagen production and cell renewal, while mineral jelly locks in moisture for lasting hydration and a strengthened skin barrier.
Research confirms pure mineral jelly is non-comedogenic and has a minimal risk of allergic reactions, making it ideal for sensitive and eczema-prone skin [1][2]
Essential Care: Quality Over Quantity
We believe in the bare necessity. Instead of layering multiple products, one high quality formula can do it all. Our balm features premium shea butter sourced from West Africa through the ethical Kolo Nafaso program [3] supporting both communities and sustainability.
Our concentrated water free formula is designed to:
- Deliver maximum effectiveness with minimal product
- Provide immediate absorption without greasy feel
- Ensure 24-hour hydration and protects against cold, wind and environmental stress
Winter Protection: A Mindful Approach
Winter presents specific challenges:
- Harsh winds
- Indoor heating
- Temperature fluctuations
- Reduced humidity
What to do?
- Stay hydrated inside & out.
- Use a protective barrier
- Choose fewer products and an effective routine
- Finish with SPF on face, neck and hands
The My Kinda Skincare Philosophy
Our multi-purpose balm offers effortless winter protection. Whether you’re out in the cold, tackling daily tasks, or moving between heated environments.
Why it’s your winter essential:
✔ One product, multiple uses
✔ Water free
✔ Stick formula for on-the-go protection
✔ Sustainable, effective, and skin-friendly
Remember: Effective skincare can be more carefree. By stripping away the unnecessaries, we achieve better results for both your skin, mind and the planet. This is skincare for everyone, everywhere.
Learn more about our ingredients and their benefits on our ingredients page.
Join our community on Instagram and Linkedin for more insights into mindful skincare. #MyKindaSkincare #SustainableBeauty #ConsciousSkincare #Barenecessity #vegan #allskins